A Well-Defined Brand

Besides updating our business model and TAM (now B2C with a $5.1B TAM) based on the user journey flow pictured here, MyLibrarian is also working on creating a well-defined brand. Creating a more cohesive and streamless experience from our MyLibrarian App (sign up at the link) and original IntheStacks.tv website, which our founder Michelle (me!) designed after graduating from coding bootcamp, and growing the community is an ongoing goal.

Our participation in Founder University really helped us clean up our public-facing brand, and launch more widely while submitting provisional patent paperwork. We’re in private beta and opening up to users on TestFlight. Stay tuned for more soon—Michelle