Michelle Zaffino is an Information Architect/UI/UX consultant living in San Francisco. In 2012 she earned a MLIS, with a specialization in Information Architecture/Digital Libraries, which when combined with her former career as an Ecomm copywriter, content strategist and Research Editor, gives her a unique perspective.
She’s been doing Information Architecture/User Interface/User Experience Strategy work since 2007, for her own websites and startup projects, Bare Escentuals, and the Taproot Foundation. She has experience creating wireframes, content flows, and site maps, interviewing clients, analyzing research and conducting user surveys.
Additionally, she has over fifteen years of copywriting and editorial creative content experience, including writing marketing copy, collateral, store signage, emails and newsletters, and ad campaigns. She’s worked for over 25 clients in the Bay Area and is aware of what makes a site work and what doesn’t.
Before moving to San Francisco eight years ago, Michelle lived in New York for ten years where she was an editor for magazines such as Redbook, Elle, and Sports Afield. While managing the research department at Marie Claire, she wrote Does Your Man Need A Makeover?, which inspired tv’s Queer Eye for the Straight Guy.
She’s been published in several national publications and recently completed her first teen novel, How Good It Can Be and a sequel, an historical novel, and is currently working on a series for young adults and a memoir. She’s also involved in a library/publishing startup.
Specialties: electronic writing, smart and savvy journalism, multimedia journalism, blogging, copywriting, editing, html, library science, content management, editorial content strategist, content manager, website copy, marketing collateral, seo copy, research, vlogs, video book reviews, videos, writing teen fiction, young adult, all things eco, librarian book reviews, user interface, digital writing, electronic literature, user interface writing, information architecture, user experience, unique viewpoints, revolutionary thinking