What is IA?

Information Architecture is the task of mapping websites using wireframes, work flows, and other prototype blueprint tools. Information Architects are digital librarians who organize and label information, while structuring it into logical search and navigation systems throughout the website. It’s the art and science of shaping and planning a site so visitors can find what they need, fast, for a stellar user experience (UX). You can view my IA/UX work here.—Michelle Zaffino